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Chuck Ingram on the quest for great CRM outcomes

Why do some CRM-focused projects, probably too many, end with a less-than-satisfying outcome? As our guest, Chuck Ingram, explains, dissatisfaction with enterprise technology is a strange thing. Even when a consulting team leaves a project with all metrics “green”,...
Redefining shopping excellence with a unified commerce solution

Redefining shopping excellence with a unified commerce solution

The retail industry has been going through tremendous change and transformation over the past decade. Many have speculated that traditional brick and mortar retail is dying, and that customers are moving completely to online platforms for their shopping needs. This...

What’s in store for retail with the customer data platform

According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry. Let’s take a look at the opportunities and explore the data challenges resulting from these trends. Augmented reality (AR) takes the stage Technology is...